What can I do for you?

I’m here to craft engaging copy that truly speaks to your audience. Whether that’s writing it from scratch, refining existing work or creating strategy documents and style guides that help your team maintain a consistent voice. Take a look at the services I offer, and drop me a note if you’d like to know more.

  • Ad copy

    Campaign copy

    CRM copy

    In-store VM copy

    NPD copy - from naming and taglines, to packaging

    Product copy

    Social copy

    Web copy

    UX copy

    Video scripts

  • Brand voice strategy

    Whether you’re not sure where to start or already have a tone of voice you’d like to refine, I’ll build a strategy to ensure your brand sounds like your brand.

    Style guide creation

    From tone of voice guides to more granular style guides per channel, I’ll create documents that help your writers and editors maintain a consistent voice.

  • Depending on the brief (scope, strategic input and deadline), I charge either a day rate or project rate.

    Get in touch to find out more.

Superpowers I’m known for:

Creating first-rate copy strategies and style guides, especially in Founder-led businesses.

Writing attention-grabbing copy across a multitude of content types, from social, digital and CRM, to VM and packaging.

Being a meticulous editor and proofreader.

A deep understanding of how to communicate with Gen Z, Millennials and UHNW individuals.

Being a supportive, inspiring and commercially astute leader of global teams.

Working closely with/ managing localisation teams, and understanding the considerations that are needed when producing global copy.