Hi there!

I’m Rhia, a highly experienced Copywriter, Editor and Tone of Voice Consultant based in London.

Over the past 15 years, I’ve helped countless brands build and maintain their own unique voice. I’ve worked with start-ups, scale-ups and established names across the beauty, fintech, luxury fashion and wellness sectors, with a focus on targeting Millennial and Gen Z consumers.

I get a real buzz out of telling stories and finding the right words to help brands make meaningful connections with their audience, so get in touch if you’re looking to take your copy to the next level.

Who I’ve worked with

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Nice things colleagues have said about me

  • "Rhia is an exceptional talent, she is highly focused, thorough and considered. She knows how to elevate brand copy to target a luxury consumer and pulls together a tone of voice strategy with clarity for easy implementation."

    CEO, Folk

  • "Rhia is absolutely fantastic - collaborative, positive and flexible. She is the perfect copywriting partner! Working with her was absolutely brilliant (and needed!) to consolidate, refine and codify our tone of voice. This has given us real clarity within the business and has resulted in a more consistent voice across our channels."

    Head of Brand, Ancient + Brave

  • "Rhia has found the sweet spot between a diligent and thorough management style and truly innovative creative thinking. She has an innate understanding of the luxury market and has always been incredibly customer-focused in her decision making. She is an absolute pleasure to work with; a very deft people manager and a very solutions-focused decision maker, as well as a great ambassador for luxury editorial."

    Head of Copy, Net-a-Porter & Mr Porter

  • "Rhia really listened to our mission and our needs and took it all in her stride to create some beautiful copy - every deliverable came back completely spot on. Rhia's copywriting and tone of voice work has helped to improve our online content tenfold. Before launching our rebrand we wanted to make sure the copy was as elevated as the visual assets, and Rhia's work has definitely helped us to do that. Everything she put together exemplified where we want our brand to be and we couldn't have got there without her."

    Marketing Manager, AYM

  • "As a manager she was incredibly supportive, both personally and professionally, and probably the most organised and proactive person I've ever worked with! Rhia was always quick to recognise and celebrate successes, as well as adept in coming up with clear solutions to blockers. Any team would be really lucky to have her on board."

    Global Chief Sub-Editor, Net-a-Porter & Mr Porter

  • "I partnered with Rhia for a number of years on recruitment for the global Editorial team she was managing. This involved the headcount and budget management for over 100 heads in the business as well as creating job descriptions and interviewing processes. Rhia was an amazing hiring manager to partner with, she knew and understood business needs as well as HR and recruitment best practice. "

    Head of Talent Acquisition, Net-a-Porter & Mr Porter